Trademark videos
Learn about the trademark application process, searching for similar trademarks, maintaining your registration, protecting yourself from scams, and more.
New to the trademark process? Start with the videos under the topic Trademark basics.
Questions about using Trademark Center? Look for training videos on the Trademark Center page.
Trademark basics
Published onDream it. Build it. Own it. If you’re using your name, image, or likeness as a trademark, federal trademark registration can help protect what you’ve created.
Published onLearn how NIL can relate to sponsored content, brand ambassador work, and trademarks, and why federally registering a trademark with the USPTO may add even more value.
Published onLearn how NIL can serve as an indicator of source, why trademark registration matters, and how protecting your brand can help add value and support enforcement.
Published onFor student-athletes and their parents interested in the exciting possibilities NIL can provide, watch USPTO trademark expert Liz Jackson briefly explain in simple terms the commercial value of NIL and why federal trademark registration is important.
Published onIn this video, USPTO trademark expert Jason Lott briefly explains NIL trademarks and the value federal trademark registration can provide to student-athletes who might be exploring ways to monetize their personal brand.
Published onIn this recorded webinar, we introduce you to the fundamentals of trademarks and the federal trademark registration process, including an overview of the two main reasons trademarks are refused registration.
Published onUnderstand trademark infringement, likelihood of confusion, trademark strength, and how brand owners can protect themselves through cease-and-desist letters and civil law suits.
Published onHear experts answer questions from brand owners about trademarks, registration, and enforcement.
Published onLearn about the benefits of recording your federal trademark registration with CBP and how their agents can stop infringing goods at our ports and borders.
Published onThree experienced trademark attorneys share their top tips for brand owners on how to protect your brand and enforce your rights.
Published onGet to know the benefits of federal trademark registration and how brand owners can use registration to protect their valuable trademarks.
Published onLearn about counterfeiting, liability, brand registries on e-commerce sites, and the importance of protecting your trademark internationally.
Published onHear how scammers try to trick brand owners, how to identify trademark scams, and what to do if you're a victim.
Published onCommissioner for Trademarks David Gooder hosts Associate General Counsel for Intellectual Property with the U.S. Olympic & Paralympic Committee (USOPC) Dana Jozefczyk for a lively fireside chat about trademarks and the Olympics. They discuss the essential and...
Published onThe importance of the decisions made during life can impact intellectual property after death, including postmortem rights of publicity. Celebrities face additional considerations regarding the right to publicity, social media, digital media, economic and tax...
